STYLE GUIDE
We created this style guide to help us when developing our High Fidelity prototype.
BRANDING
TAGLINE
A unique personal training management system
TONE
Helpful & Simple
LOOK AND FEEL
Dramatic, Clean, Fresh, & Edgy
COLOR PALETTE
#D75C37
Primary CTA buttons, important items
#67727A
Typeface
#6991AC
Bottom Navigation menu
#C3D7DF
Background accent, small icons
#F5F5F5
Menu Icons
LOGO
Our logo incorporates our color palette and was designed to be used throughout the app. It is designed with our clean, new age brand in mind.
SMALL
LARGE
FONT
We selected our font in order to ensure users are able to easily use the app while on-the-go, active, trainers and clients.
IMAGERY
Going along with our clean, simple, dramatic approach toward design, we strive to choose images of workout equipment required or people demonstrating exercises that have one focal point and simple backgrounds.
